Pink Coconuts had grown quickly but faced a common hurdle: a platform that no longer matched its ambitions.
Navigation was slow, the interface inconsistent, and essential tools like SEO, onboarding, and data management were missing or broken.

To support the brand’s mission and expand globally, the platform needed to be faster, easier to maintain, and ready to scale — both technically and strategically.

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• Simplify and enhance the user experience for travelers and partners.
  
• Strengthen the technical structure for long-term scalability.
  
• Improve data capture, navigation, and responsiveness.
  
• Create a consistent brand experience across the platform.
• Build a roadmap for growth, SEO, and content management.

Discovery & Research

We began with a complete audit of Pink Coconuts’ Bubble environment — identifying inefficiencies in structure, workflows, and data connections that affected speed and user experience.

Design & Development

• Introduced a cleaner interface with a new header and dropdown menu for intuitive navigation.
  
• Improved homepage logic to dynamically show or hide sections like Hotels, Events, and Hangouts depending on user state.
  
• Standardized visuals, spacing, and typography for a cohesive brand feel.
  
• Fixed all form errors, strengthened database connections with Airtable, and introduced user login and password reset functionality.
  
• Updated SEO tags, corrected page titles, and removed outdated content.
  
  

Launch & Handover

After testing and refinements, we delivered a stable, optimized platform — along with a detailed roadmap outlining the next development and marketing steps.

• Simplified Navigation: New menus and cleaner page hierarchy.
  
• Dynamic Homepage: Personalized content for logged-in users.
  
• Improved Design: Consistent branding and mobile responsiveness.
  
• SEO Ready: Optimized metadata and structured content.
  
• User Profiles: Secure login, password reset, and improved onboarding.
  
• Streamlined Business Workflows: Refined registration and data capture for partner listings.

The transformation elevated both the look and performance of Pink Coconuts’ platform:

• Navigation became faster and more intuitive.
  
• Onboarding improved with cleaner forms and user accounts.
  
• Visuals aligned with the brand’s inclusive, vibrant identity.
  
• The platform is now structured for scale, ready for CMS integration and content expansion.

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